MapQuest updates iOS and Android apps
Between the new Apple Maps and Google Maps, Mapquest fights to stay relevant
DENVER, CO – November 14, 2013 — MapQuest is taking the stress out of everyday road travel with its completely redesigned mobile navigation app for iPhone iOS7* and Android. Launching today, the new MapQuest mobile app offers a seamless, customizable and driver-friendly navigation experience for people looking to get to their destinations faster and more efficiently.
- High resolution vector maps offer improved quality and resolution, enhanced zoom features and beautiful new cartography
- New interactive map layers and customizable category buttons make finding nearby business and popular locations easy
- An industry first ETA status bar informs users of time and distance to their destination, as well as anticipated in-route traffic
- Advanced navigation features including voice-guided, turn-by-turn navigation and real-time traffic re-routing
- One-click point of interest and location sharing via social media, SMS or email
With over 40 million monthly users, the new MapQuest mobile app was designed to offer a personalized navigation experience that’s both easy-to-use and convenient for everyday drivers.
- Ease of use:
With the new ETA status bar, drivers always know exactly when they’ll hit traffic and exactly where it will end
Drivers can easily find addresses and locations with less typing, and quickly share destinations with friends and family
The one-click navigation mute button allows drivers to quickly silence voice-guided navigation
New customized map layers allows drivers to create shortcuts to their favorite places
The new “Home” and “Work” buttons allow drivers to get directions from anywhere with one-click
The new ETA status bar means no more checking for traffic by pinching and zooming on the screen while driving
Advanced audio prompts mean less interaction with the phone while driving
The new mini maneuver prompt means drivers always know the next, next step
“Earlier this year, our product and engineering teams went back to the drawing board and completely redesigned the MapQuest iPhone and Android mobile app from scratch,” said Brian McMahon, MapQuest general manager. “By leveraging years of driving and navigation information, as well as extensive user testing, we were able to create a mobile app that better connects drivers to the routes that shape their everyday lives.”
With the launch of its new mobile app, MapQuest is establishing a new standard for the types of products consumers can expect from the brand in the future – beautiful, easy-to-use and intelligent. The app also paves the way for the site’s continued evolution with additional innovations and improvements coming to all aspects of the brand, including MapQuest.com. In 2014 consumers can expect more travel integrations and a continued focus on ensuring that all products have a world-class design and value proposition for our everyday consumers.