Zinio continues drive to add public libraries to its digital magazine service

Working with Recorded Books, digital newsstand has added over a dozen new library systems in past weeks

Magazine publishers will not have to beat it out of Dodge, at least not their digital editions, as the digital newsstand service Zinio has announced a deal with the Dodge City Public Library system.

Zinio-logo-250The announcement follows a string of similar announcements made over the past month or two as the digital newsstand service announces one public library system after another adding its digital magazine service, called Zinio Digital Magazines for Libraries.

Working with the company Recorded Books, public library systems in Middlesex County Ohio, Oakland California, St. Joseph Missouri and elsewhere have added the digital magazines to offerings for library patrons.

According to the Dodge City Daily Globe, a Gatehouse Media newspaper, the Southwest Kansas Library System has paid $10,000 for the platform, with the Dodge City library system pitching in $250 to join in.

“We are getting more and more patrons who are trying to access materials digitally. We’re simply adapting our services, doing something we’ve always done but in a new environment,” Dodge City Public Services Librarian Michael Blitz said.

“For digital magazines, this is brand new territory for all of us, but the libraries are being extremely challenged with some indecisive book publishers, and in the book publishing space it has been crazy for them – some publishers are not allowing them to distribute e-copies, others are or giving them only a certain limited amount, some make you come into the library, some let you let you download it from home,” Jeanniey Mullen, then Zinio’s marketing manager, told TNM in March of the program.

“One of the interesting we started to see was the libraries’ selection mix. The first thing is that a publisher has to approve being part of this program. It’s not just every single magazine on Zinio, and there are some publishers who have opted out at this time, and some who have said ‘sure’.”

While Zinio and Recorded Books have been publicizing its new library system additions, the effort is still somewhat under the radar as far as magazine publishers are concerned. Many publishers do not realize that libraries are moving to digital so fast and aggressively.

For print magazines already working with Zinio, the added systems are a way of maintaining some presence in front of library patrons even as libraries eliminate or cut back their print magazine sections. But for popular digital-only titles such as The Magazine, SHIFT by TNM or The Loop Magazine, who are not part of Zinio’s portfolio of mostly replica edition magazine titles, the challenge will be to find a way into libraries going forward.

  • Mark Braun 3 years ago

    As a trustee and as a Kindle user, Zinio is the single reason to buy a tablet device NOW. I love reading, but don’t want the clutter or the cost of subscriptions anymore. Picking up a magazine in the library means waiting to borrow it, if it’s in good shape or even comes back. Zinio puts a stack of world class periodicals on my reader and it became the optimal way to sneak in a read.