U.S. trade publishers see ad pages decline 7.35% in May BIN report
B2B magazine ad pages are down 8.55 percent in the first five months of 2013, after falling 9 percent in 2012
The latest BIN report from the ABM shows that ad pages fell 7.35 percent in May, somewhat of an improvement over the 9.15 percent decline in April.
For the first five months of the year B2B magazine ad pages are down 8.55 percent. Compared to the same period in 2008, pages are down 36 percent, though the largest losses occurred at the beginning of the financial crisis and last recession. Declines have moderated a bit since 2008, though they have continued to decline with very little sense that this trend is ending,
Automotive was the category in May that took the biggest hit, with page counts down over 25 percent. Healthcare, which is by far the biggest ad page category, fell 12.7 percent in May to 10,834 pages from 11,966. Of the larger categories, Retail did best with only a fall of just over 1 percent, and Resources/Environmental managed to see ad pages rise by 4.7 percent version the same money of 2012.
The ABM, which is nows division of the Software & Information Industry Association, will hold its Executive Forum next week in Chicago.