PwC acquires assets of Digital Creative Consultancy BGT
Acquisition brings increased digital strategy, analytics, creative and technology capabilities to PwC
New York, NY – November 4, 2013 — PwC US today announced that it has acquired substantially all the assets of digital consultancy BGT. With the closing of the deal, over 120 BGT client service professionals join PwC’s US Advisory practice. Former BGT CEO and founder, David Clarke, and Chief Client Officer, Andrea Fishman, have joined PwC as principals.
The Jordan, Edmiston Group, Inc. (www.jegi.com) of New York, NY, the leading independent investment bank for the media, information, marketing, and technology sectors, represented BGT in this transaction and acted as its exclusive financial advisor.
“We are pleased to welcome this seasoned team of digital strategists, analysts, designers and technologists to PwC’s Advisory practice,” said Miles Everson, PwC US Advisory Leader. “The addition of the BGT business brings our clients new and creative game changing capabilities in customer experience and design. These sophisticated digital creative strategists, when coupled with PwC’s broad range of global business and industry consultants, strengthen our ability to deliver holistic, end‐to‐end business transformation around the world. We believe the addition of this team will be a notable differentiator in the market, bringing significant value to our clients.”
As part of PwC’s US Advisory business, former BGT professionals will focus on helping organizations create an enhanced experience with customers, and drive growth, performance and customer engagement across their entire enterprise. The addition of BGT’s people to PwC Advisory’s roster of consultants will help clients create differentiating, brand‐defining customer experiences that can lead to higher levels of customer satisfaction and loyalty, expanded market share and sustainable revenue growth.
“The closing of this transaction opens new opportunities for our clients, our people and the communities in which we work,” said David Clarke, former CEO and founder of BGT and now a PwC principal. “PwC is an unmatched powerhouse in the marketplace with global resources and reach. We’re excited to join PwC and look forward to working together with our new colleagues to deliver the ‘PwC Experience’ to the world.”
The acquisition was completed November 1, 2013. Financial terms of the transaction will not be disclosed.