October 22, 2013 Last Updated 4:00 pm

Apple pulls HMV music app for allow direct downloads in competition to iTunes

The new iPhone app from HMV has been pulled from the App Store by Apple. The app allowed users to buy and download music directly from HMV, bypassing Apple’s own store. This has always been a violation of Apple’s developer guidelines, and so was only a matter of time before the app was pulled.

Hilco Capital, owner of HMV, said the app’s removal will only be temporary as it rebuilds its app to comply with Apple’s demands. But it was unhappy that Apple gave the company only hours to update its app before pulling it. I continues to have a similar app inside Google Play.

“It is disappointing that Apple has chosen to suspend an app that has proven to be very successful in only a few short days despite Apple having already approved the exact same version on 15th September,” Paul McGowan, Chairman of HMV and CEO of Hilco Capital said. “We are unable to explain the change in Apple’s position as we have been given no explanation by them as to any difference they view between the approved version and the one suspended this evening.”

“The Android and HTML versions of the app are spectacular and are proving a big hit with UK consumers with downloads growing constantly over the last few days. They will also be launched in Ireland on 24th October and we have pencilled in a Canadian launch during November.”

The company said that since its launch last week Thursday the new app had been downloaded over 10,000 within the Apple and Google app stores.

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