ClearChannel names Tim Spengler President of Content Marketing and Revenue Strategy
Spengler has been a senior executive for the Interpublic Group, a leading global advertising holding company
NEW YORK – Octoebr 21, 2013 — Clear Channel Media and Entertainment (CCM+E), the leading media company in America with a greater reach than any other radio or television outlet, today announced that it has named respected media executive Tim Spengler to the newly created position of President of Content Marketing and Revenue Strategy. He will be based in New York City and report to CCM+E Chairman and CEO John Hogan.
In this new role, Spengler will use CCM+E’s array of multiplatform assets to develop new and innovative media and advertising opportunities in unison with CCM+E National Programming Platforms, National Sales, Marketing and Partnership Platform and Local Sales. He will build additional value for CCM+E marketing partners by creatively utilizing all of the company’s media and entertainment assets – delivering enhanced ROI’s with unique solutions. In addition, Spengler will focus on advertiser and industry trends to drive new ad products and deployment of CCM+E revenue resources.
Spengler has been a senior executive for the Interpublic Group (IPG), a leading global advertising holding company, for nearly two decades, most recently as Chief Executive Officer of MAGNA GLOBAL, the strategic media investment and intelligence arm of IPG Mediabrands. In that role, he leveraged relationships with media companies across the world to maximize value for IPG’s clients.
Prior to that, Spengler was President, North America, for Initiative, one of IPG’s three worldwide media networks. Under his leadership, Initiative was named U.S. Media Agency of the Year in 2008 by both Advertising Age and Adweek. He has also been recognized as an Advertising Age “Media Maven,” an Adweek “Media All-Star” and TV Week’s Media Executive of the Year.
“Tim’s experience and expertise will help us further create and shape Clear Channel’s offering of unmatched media and entertainment assets so that they will be most valuable to advertisers and marketers looking to reach the millions of Americans who listen to our broadcast radio stations and iHeartRadio, watch our TV programming and attend our events every day,” said Hogan. “Working with Tom Poleman, Tim Castelli, Tom Schurr and Matt Martin, he will help us redefine what a true 21st century media and entertainment company looks like and can deliver for its advertising and marketing partners.”
“Clear Channel is an extraordinary one-of-a-kind company going through an amazing transformation,” said Spengler. “I am eager to work with such a world-class team and to add yet another dimension to the unique solutions we can provide our partners. This is marketing at its most creative and innovative best.”