David Pogue leaving The New York Times to join Yahoo
Pogue follows Nate Silver as the second high profile reporter to exit The Gray Lady
The NYT’s technology writer David Pogue is leaving The New York Times after 13 years to join Yahoo where he will be building a new consumer technology website.
“It’s not easy leaving the Times,” Pogue wrote to his Tumblr page, “especially when you admire it as much as I do. No matter what happens to prose on paper, the Times itself, as a gatherer and curator of news, will always be necessary and important. The culture may be changing, and the readership may be shifting, but this paper steadfastly focuses on responsible journalism, irconclad ethics and superb writing.”
The hire by Yahoo CEO Marissa Mayer may be her biggest yet.
As for the NYT, the exit of Pogue, who has been a high profile reporter, follows the departure of Nate Silver of the FiveThirtyEight blog. While Pogue has always been considered a bit commercial and popular for the tech community to embrace, his columns and videos have been popular. Whether the NYT tries to replace him with someone from deep within the tech reporting community will be interesting to see – the alternative approach might be to find a television personality.
Pogue said he will continue to do his NOVA specials with PBS, as well as his television appearances on CBS Sunday Morning.
“Yahoo is in a unique position to bring to life great editorial about the technology consumers are using every day,” said Marissa Mayer, CEO of Yahoo, in the company’s announcement released this afternoon. “David is tremendously talented, has a great sense of humor, and is one of the best technology experts I’ve ever encountered. I can’t think of a more perfect person to make technology more accessible and helpful for the hundreds of millions of people who come to Yahoo every day.”