Postmedia Network launches newly restyled automotive product, Driving.ca
New website features responsive design for optimal desktop, smartphone and tablets
TORONTO – October 17, 2013 — Postmedia Network is pleased to announce the launch of its newly restyled automotive product, Driving built with responsive design for optimal desktop, smartphone and tablet browsing. Refocused with the auto buyer and enthusiast in mind and reaching approximately 2 million Canadians weekly*, Driving now offers its readers more than double the automotive content as well as new and innovative ad opportunities for advertisers.
As the go-to resource for the new car buyer covering the Canadian auto industry with breaking car news, car reviews and auto events, Driving’s team of award-winning journalists including David Booth, Brian Harper, Graeme Fletcher and Derek McNaughton deliver compelling and original stories. Located across the country, Driving’s team of journalists gives readers the information they need and want first to stay current on the latest automotive trends and research new and used cars.
“Our goal was to develop a vibrant digital product that offered more to auto buyers and enthusiasts as well as advertisers,” said Wendy Desmarteaux, Senior Vice President, Digital, Postmedia Network. “The new Driving is more interactive and engaging, features our award-winning automotive journalists and delivers highly engaged audiences to advertisers through custom ad options.”
Driving provides a streamlined and attractive design, intuitive navigation and an immersive user experience. Driving also features large vehicle photo galleries and integrated social media to allow readers to engage with and share cars and articles they find directly from their desktop, tablet and smartphone. Advertisers can choose from a number of new and powerful ad opportunities from rotator ads to custom display ads.
Driving is easily and readily accessible in the automotive section of each of Postmedia’s newspaper websites and at www.driving.ca.