October 10, 2013 Last Updated 2:27 pm

MAZ says it’s updated ‘hundreds’ of Newsstand apps for iOS 7

Launches MAZ Publishing 4.0, Including Updates For All Its Apps

There have been a flood of app updates to hit the Apple App Store since the launch of iOS 7, or before. MAZ, a digital publishing platform, has issued a press release to announce their progress with the magazine apps using their platform.

MAZ apps appear under their own developer account name of MAZ Digital LLC, as well as under the name of the publisher.

Press Release:

NEW YORK, Oct. 10, 2013 — MAZ, mobile publishing platform for mobile and tablet devices, announced today that they have updated hundreds of iPad and iPhone apps for iOS 7, as well as apps on Google Play and the Amazon Appstore, bringing new designs and functionality to over a million end users that currently use MAZ apps.

MAZ-VMag-icon-smMAZ publishers like Forbes Magazine, The Economist, Inc. Magazine, V Magazine, American Media Inc., and American City Business Journals, along with hundreds of others, have brand new versions of their apps now available on the iOS 7 Newsstand. The updated apps not only match the minimalist aesthetic of iOS 7 with a flatter, cleaner user interface design, but they also now feature web and social media content in the Store section as well as easier access to Clippings, the revolutionary way to share content from within an app simply by tapping the screen with two fingers.

All MAZ apps now allow publishers to aggregate various content sources into a central hub, including not only digital editions of their print products, but also streaming news feeds from their websites, blogs, and social media outlets like Twitter, Facebook, Pinterest, Tumblr, LinkedIn, YouTube, and Instagram.

“Newsstand apps aren’t necessarily known for being the most cutting-edge apps on the App Store, and we want to change that,” says MAZ CEO, Paul Canetti, “Publishers should think much more broadly than just replicating the print experience. We believe that an app should be a source for all content relating to a particular brand – web, print, free, paid, social, video. Your app should become the hub for your brand.”

To coincide with the iOS 7 design update, MAZ timed a variety of new feature releases so that the updates would have more to offer than just a fresh coat of paint. As always, MAZ made it incredibly easy for their clients by building and submitting all of the apps using the platform’s unique automated system.

“Using MAZ just couldn’t be any easier. iOS 7 was released, our apps were updated automatically, and now they look and work better than ever,” commented Chris Tarrow, Tablet Production Manager at American Media Inc., who publishes several titles with MAZ including Star Magazine.

“Our aim is to make creating and maintaining apps a pain-free activity,” added Shouvik Paul, VP of Business Development at MAZ. By contrast, publishers using custom developers, in-house teams, or platforms that require manual app submission, had to scramble to get their apps updated.

MAZ also updated its web-based creation software and Android apps, unveiling MAZ Publishing 4.0 to coincide with the iOS 7 release. Some of the new functionality includes enhanced layout design tools, and new marketing solutions that allow publishers to better communicate with their users through customized push notifications and the ability to feature specific content in the app.

For more information about MAZ, please visit mazdigital.com.

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