Q3 PIB report shows consumer magazine ad page declines moderating, tablet ad units up
Tablet ad units are up +17.5% in Q3, and +22% YTD.
The latest PIB report has been issued by the MPA – The Association of Magazine Media and the report shows that consumer magazine ad pages declines were modest during Q3 of 2013. Meanwhile, the tablet ad pages measured by the Publishers Information Bureau (PIB) report shows strong growth of 15.5 percent in Q3.
The combined report on ad pages print and iPad editions showed a 6.8 percent growth in the quarter.
“This is an encouraging trend, with consistent advertising growth in magazine media across platforms,” said Mary Berner, President and CEO of MPA – The Association of Magazine Media in the association’s announcement. “Marketers are shifting dollars in some instances from print to tablet editions, but continue to invest in magazine media. Print is improving and the tablet business is growing.”
Kantar Media collects the advertising page data and supplies it to the PIB. The PIB is a membership organization, administered by MPA – The Association of Magazine Media, which consists of about 200 magazine titles and newspaper-distributed magazines.
Both the MPA and the ABM issue magazine ad reports that show both revenue and ad pages. The ABM’s report measures ad pages in trade publications and its latest report is from April.