October 5, 2013 Last Updated 11:28 am

NOOK Media: Mahesh Veerina named Chief Operating Officer, Doug Carlson assumes role of Executive Vice President of Digital Content and Marketing

Press Release:

New York, New York – September 30, 2013 – NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, announced today the appointment of two senior executives to its leadership team, as well as an organizational streamlining focused on improving efficiencies and driving innovation.

The company said Mahesh Veerina will become Chief Operating Officer on October 7, and Doug Carlson will assume the role of Executive Vice President of Digital Content and Marketing, effective immediately. Mr. Veerina and Mr. Carlson, together with Kanuj Malhotra, Chief Financial Officer, and Max Roberts, President of Barnes & Noble College, will report to Michael P. Huseby, President of Barnes & Noble, Inc. and Chief Executive Officer of NOOK Media.

“Mahesh and Doug are two highly successful business leaders who together have a wealth of experience in technology, digital content, consumer products, publishing and operations, and have created and grown businesses from the bottom up,” said Mr. Huseby. “Mahesh is a proven leader with special expertise in strategic product and market vision, simplifying complex technologies, building world-class teams, developing partnerships and execution. Doug brings to NOOK® a deep background in digital publishing, executive leadership, marketing, sales, finance, operations, strategy, business development and entrepreneurship across a diverse universe of businesses. With these new appointments, I’m confident that we’ve now structured our business in a way to best position us for success.”

In his new role, Mr. Veerina will oversee all of NOOK Media operations, including Software Engineering, Hardware Engineering, IT, Digital Services, Device Operations, Research & Development, Device Product Management, and User Interaction & Design.

Mr. Veerina is a longtime Silicon Valley entrepreneur and technology executive with over 24 years experience in building and operating technology companies from early stage through the growth stage. In addition, he has led and re-engineered large teams with world-class companies such as Nokia and Motorola.

Prior to joining NOOK Media, Mr. Veerina founded several companies, including Azingo, Inc., a mobile software technology company he later sold to Motorola in 2010. He then joined Motorola and until 2012 led the global software and cloud services team of over 2,500 engineers at Motorola Mobility.

Prior to that, Mr. Veerina founded and served as President and Chief Executive Officer of Ramp Networks, Inc., a leading provider of Internet security and broadband solutions for small offices, which he sold to Nokia in 2001. He then joined Nokia as Vice President of Nokia Internet Communications, where he successfully integrated Ramp’s engineering, product management, sales and support organizations into Nokia and developed a strategic plan to grow the business worldwide in Nokia channels.

Mr. Veerina graduated with a Master of Science in Computer Engineering from Purdue University. He also received a Master of Science in Electronics from Andhra University and a Bachelor of Science in Physics from Nagarjuna University, India.

In his new role, Mr. Carlson will lead and oversee Digital Content, NOOK Press™, NOOK Marketing, as well as NOOK Media Creative Services. He has over 33 years of experience at leading companies in digital publishing, hospitality, beverage, ski resorts and real estate.

Most recently, he was Executive Chairman and Managing Director for Zinio, the world’s largest digital magazine newsstand for six years. In 2007, he partnered with Barnes & Noble.com to launch the company’s online “See Inside” digital book preview feature. “See Inside” was delivered through Zinio’s digital reader technology and made it possible for consumers to view books online the same way they would in a retail environment. Mr. Carlson also worked with Barnes & Noble when NOOK was launched in 2009, providing back-end support for the NOOK Newsstand™.

Prior to Zinio, Mr. Carlson was the Co-founder and Chief Executive Officer of FIJI Water, which became the second highest-selling imported bottled water in the U.S. during his nine-year tenure. He also served as Senior Vice President of The Aspen Skiing Company, Aspen’s leading hospitality entity and owner of all four ski areas in Aspen.

Mr. Carlson graduated with a degree in Accounting from Western State College and received a Certified Public Accounting certificate.

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