PCWorld says it is going all digital, last print edition was August
SAN FRANCISCO–IDG Consumer & SMB has unveiled the new PCWorld – the first of its all-digital magazines, including its Enhanced Edition, specifically tuned for tablets including iPad, Kindle Fire, and Android. August marked the final print edition of the magazine, and subscriptions to the interactive version have already exceeded 119,000. Based on the latest digital magazine subscriber rankings from the Alliance for Audited Media, PCWorld is number 10 in U.S. consumer magazines – ahead of Star magazine.
“Our goal is to make the print-to-digital transition as smooth as possible. We have reinvented PCWorld to appeal to an audience of early adopters of technology who appreciate digital presentation.”
The first issue of the PCWorld Enhanced Edition featured a sleeker layout with more than 200 pages of new features. Among these are:an easy-to-read larger typeface, 360-degree interactive photos, animated infographics, and high-definition videos. The cover story focuses on Windows 8.1 and includes a review and a video upgrade tutorial. An article on 3D printing is accompanied by a video explaining how the technology works. In addition to the Enhanced Edition, each issue is also available in Replica, a PDF-like edition.
After PCWorld’s final print issue in July, readers were given the option to transfer their subscriptions to the new digital format, request a refund, or receive Macworld magazine for the remainder of their subscriptions. Of those who responded to the request, 90% chose to switch to the digital edition, pushing the total number of paid digital subscribers to more than 119,000. This demonstrates that PCWorld’s audience welcomes the new highly visual, multimedia format.
The upcoming October issue will have stories on budget laptops for as little as $430, reviews of HP, Dell, Asus, Acer, Lenovo, and Motorola Moto X products, and an animated illustration of how to get control of a cluttered inbox without complex filters and folders. “Since PCWorld launched in 1983, we have maintained a commitment to news, reviews, and information that readers can use to better understand the latest technologies,” said Randall Grilli, consumer and product marketing manager, IDG Consumer & SMB. “Our goal is to make the print-to-digital transition as smooth as possible. We have reinvented PCWorld to appeal to an audience of early adopters of technology who appreciate digital presentation.”
For details on the new PCWorld digital options, go to http://www.pcworld.com/magazines.