Mike Marchesano named Managing Director of SIIA’s American Business Media Division
Washington, D.C. (September 30, 2013) – The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced that media industry executive Mike Marchesano will join as Managing Director of the American Business Media (ABM) Division of SIIA. ABM merged with SIIA on June 30.
Marchesano most recently was President and CEO of Aequor Media, a consulting firm dedicated to providing strategic, customized technology solutions for B2B and consumer magazines, newspapers, and Fortune 1000 companies. Marchesano was also Managing Director at the Jordan Edmiston Group, an investment banking firm, where he led the sale of Congressional Quarterly to the Economist Group. Before that, he was Executive Vice President & Chief Transformation Officer at The Nielsen Company; President and CEO at VNU Business Media; President and CEO at Bill Communications (an operating company of VNU), and President at BPA International (now BPA Worldwide). Marchesano was an ABM board member from 2001-07, serving as chairman in 2006-07, and a SIIA Content Division board member from 2007-11.
“With changing business models, new delivery platforms and new competition, the business media industry will benefit enormously from someone with Mike’s perspective and experience,” said SIIA President Ken Wasch. “With Mike at the helm, the ABM division will develop new programs and services that help to advance the business media industry.”
“With the merging of ABM and SIIA, the opportunity to showcase the unique and powerful role business media and information provides its audiences and marketers is very exciting,’ said Marchesano. “I am thrilled to take on this responsibilty for our industry and privileged to lead the organization.”
“We are immensely fortunate to have been able to recruit an executive of Mike’s expertise and stature,” said Neal Vitale, Chairman of ABM and President & CEO of 1105 Media, Inc. “I am looking forward to working with him as we grow ABM.”