September 19, 2013 Last Updated 2:43 pm

Google beats Apple to the punch, launches Google Wallet for the iPhone

Valpak to integrate its coupons into Google Wallet

Google today launched an iPhone app for its Google Wallet – it had previously launched an Android version with NFC. Now that has been dumped from the iOS version, opening it up to more users, and probably attracting more partners (see Valpak press release at the end of this post).
With Google Wallet you can send money to friends in the U.S. via email, store credit cards and loyalty cards. A good analogy would be that this is a mobile version of PayPal.

The iPhone app works with iOS 6 and above.

Apple’s Passbook has been a bit of a dud as far as many consumers is concerned, but most airlines and some retails have adopted the app. Apple is betting on Bluetooth in its attempt to crack this market, and until now Google has bet on NFC. Some think Apple’s fingerprint integration into the iPhone 5s is a first step to paying via mobile through this form of identification. But as it stands today, Passbook isn’t about payments, it is about storing tickets, coupons and gift cards purchased from other companies, not through Apple. So in this respect, Google’s app has the iPhone to itself right now.

But after paying the cable and cell bills, who has money let over for anything?

Press release:

LARGO, Fla., Sept. 19, 2013 — Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, will integrate its comprehensive offerings of local and national coupons into Google Wallet via the Wallet Objects API.

The “Save to Google” feature will be available for desktop and mobile web users later this week, providing the ability for almost anyone with a smart phone to access the capability and convenience of the Google Wallet. Valpak is one of the first local coupon companies to be incorporated into the Google Wallet.

Google Wallet is a free digital wallet that securely stores your credit cards, debit cards, offers, loyalty cards, and more. With Google Wallet, you can buy in-stores, buy online, and send money.
“Being a Google Wallet Objects integration partner demonstrates Valpak’s undertaking to be at the forefront of technology,” said Michael Vivio, President of Cox Target Media, provider of Valpak. “And at the same time it shows our promise to consumers to provide them savings at their fingertips wherever they go.”

Valpak is the first direct marketing company to distribute local coupons across multiple mobile wallets. Its coupons were incorporated onto Windows Phone Wallet in February and onto iOS Passbook® last October.
To use Valpak coupons with Google Wallet, consumers merely need to visit on their desktop computer or via their smart phone or tablet browser. They then access “local coupons,” click on the coupon they want, scroll down to the button that says, “Save offer to Google.” The offer will be saved directly to their Google Account and they can easily redeem in store using the Google Wallet app at checkout.
In addition to helping consumers save money, the new Google Wallet integration also helps Valpak advertisers, providing yet another distribution platform and additional way to get their local business and promotional marketing message in front of consumers, thus increasing their audience and reach.
The Google Wallet app is currently available in the United States.

Valpak is the largest North American provider of local print and digital coupons with over 30,000 local merchants at any given time helping consumers save with over 70,000 local offers.

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope®, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps and online coupons to reach consumers at home and on-the-go.

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