NYT touts their new iPhone and iPad apps
The New York Times today issued updates to its iPhone and iPad apps, then followed up by issuing a press release to promote them. Many readers, however, are well aware of the updates because they will not load onto their devices – at least not until users have updated their device’s OS to iOS 7 (see story here).
But that might not be the real problem as many media observers have gone onto Twitter to express utter dismay at the new design which you can see in the screenshot below. My own reaction is “meh” – but then again, I have not been a fan of their iPad app, nor their overall tablet strategy, which really is no strategy at all. (I do love their iPhone app, though.)
In any case, here is what the Times is saying about their new apps:
The New York Times Releases News Apps Designed for iOS 7
NEW YORK–Sep. 18, 2013— The New York Times today released updated versions of its iPhone and iPad news apps, which deliver the latest news and award-winning journalism of The New York Times, designed and formatted for optimal reading with iOS 7.
Major elements of the redesign on both the iPhone and iPad include:
- Design: A cleaner, more engaging design includes custom layouts designed specifically for each section as well as more diversified font usage.
- Images: Richer integration of photography, video and interactive story elements, including more images and multimedia on section fronts and thumbnail images on article previews.
- Navigation: Improved ability to scan and discover content.
- Share tools: AirDrop for article sharing.
New features specific to the iPhone app include full bleed images and the ability to swipe from section to section. On the iPad, scrolling navigation replaces a swiping, paginated reading experience.
Like the previous versions of the apps, the new iPhone and iPad news apps feature more than 25 sections of New York Times news, information and opinion, including videos, slide shows and interactives, as well as share tools, cross-platform save, search, customizable section lists and the ability to define words.
“The introduction of iOS 7 allows us to maximize a number of features that help encourage even more serendipity on our iPhone and iPad news apps, allowing users to easily navigate, discover and consume our vast amount of content,” said Denise Warren, executive vice president, Digital Products and Services Group, The New York Times. “We look forward to delivering updates that will offer even more new features that enhance the user-experience in the coming months.”
The New York Times apps for iPhone and iPad are available for free in the App Store. The iPhone app is available here. The iPad app is available here. As with other New York Times news apps, non-subscribers may access three articles per day for free across all sections of the apps. Beyond three articles, a digital subscription is required. Details and pricing for these plans are available at www.NYTimes.com/Access.