September 5, 2013 Last Updated 9:11 am

The Indianapolis Star releases iPad sports weekly magazine in time for the start of the NFL season

Two years ago I lamented the fact that daily newspapers were not taking advantage of the new mobile and tablet publishing platforms to launch their own ancillary publishing projects. The Boston Herald was one of the few, launching a baseball app in time for the new season by contracting with DoApp to build them an iPhone app.

Last fall both Chicago daily newspapers launched sports magazine, though only the Chicago Sun Times seems to remain committed to the concept. The San Francisco Chronicle did, as well, and their efforts panned out as the 49ers reached the Super Bowl.

IndyStarSports-iPad-lgBut today the Gannett-owned Indianapolis Star has launched a new sports weekly magazine for the iPad, IndyStar Sports. The digital sports magazine uses the Adobe DPS to build an attractive digital magazine that is, for the time being, free to access.

Issue number one features the Colts star quarterback Andrew Luck on the “cover”. The NFL season begins and Colts first game is at home against the hapless Raiders (should be a blow out).

The new sports weekly kind of comes out of the blue as Gannett has been pretty conservative when it comes to launching new digital publishing projects. But this new digital magazine launch involves the team from the Gannett Design Studio in Louisville. David Leonard is credited as digital art director, Tyler Chance as developer, and Kyle Slagle as designer. The local team is led by Phil Mahoney, production editor, Scott Horner, copy editor, Ryan Hildebrandt, creative director, and Spencer Holladay, art director. The digital sports director at the Star is Mark Alesia.

It will be interesting to see if other Gannett properties follow up this launch with their own tablet magazines. The Cincinnati Enquirer have a series of all in the Apple App Store under their developer account name of Cincinnati.com, but all are really mobile apps driven by RSS feeds. Their mobile app program is far more robust than many newspapers, but as of yet they have not launched something that is designed like this native tablet magazine for the IndyStar.

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