September 4, 2013 Last Updated 10:43 am

E Ink launches Carta, offering improved contrast ratio and reflectance

Amazon has introduced a new Kindle Paperwhite, which has gotten great reviews. For those looking for a dedicated eReader – and admittedly that remains a pretty good, if shrinking market – the Paperwhite line has been a huge hit. With the introduction of a new display, it has improved even more.

Amazon continues to sell its eReader at two price points: $119 with ads, $139 without. I admit I really hate the whole idea of putting offers on devices – stinks of Android and feature phones.

Here is the press release from E Ink concerning its new Carta display.

Press release:

E Ink Holdings, a digital signage and display visionary, today announced the mass production release of E Ink Carta, the next generation electrophoretic display technology. Carta sets a new standard as the whitest and highest contrast ratio display in the industry.

E Ink Carta displays utilize a new electronic ink formulation and technology to provide a dramatic 50 percent improvement in contrast ratio and over 20 percent improvement in reflectance over previous generations of E Ink displays for a remarkably improved viewing and reading experience. The new Carta displays utilize the most advanced bistable electronic paper technology to deliver the best contrast ratio E Ink has ever delivered to the market with the same extremely low power consumption expected from an E Ink display.

The new display has been specifically tuned for reading applications, fully supporting E Ink Regal™ waveform technology. Regal waveforms dramatically reduce the need for full page refreshes after a few page turns. This enhances the reader’s experience by providing smoother page turns and more focused reading.

Amazon has selected the Carta display for its new Kindle Paperwhite eReader, the first eReader to use the new display.

“The Carta display technology is a testament to E Ink’s continued innovation and leadership in ePaper and electronic ink displays,” said Giovanni Mancini, Director of Product Management for E Ink Holdings. “E Ink has always enjoyed a close working relation with its customers. The launch of Carta reaffirms our belief in the future of the ePaper market and we believe it will herald a new standard in ePaper displays.”

Learn more about the E Ink Carta display at www.eink.com/display_products_carta.html and the new Amazon Kindle Paperwhite at www.amazon.com.

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