August 23, 2013 Last Updated 7:38 am

Pandora drops 40-hour-per-month limit on free listening, updates app with sleep timer

The music streaming service Pandora yesterday announced that it would be eliminating its 40-hour-per-month limit on free mobile listening. The move comes in advance of an expected roll out by Apple of its own radio service, possibly as soon as the iPhone intro event in September.

Pandora-app-icon-sm2“We’re pleased to once again maximize free listening for everyone on Pandora,” said Pandora’s founder Tim Westergreni in the announcement. “The more than 70 million listeners that tune in every month will now have more time to hear the music they love, and thousands of working artists will reach more fans.”

Pandora credited the increase in mobile advertising for the decision. Pandora also has a paid ad-free option and investors may voice some concerns that the dropping of the limit may depress demand for the paid service.

Pandora also released an update to its apps yesterday, adding in a sleep time with 15, 30, or 60 minute options that will allow listeners to listen to their music as they fall asleep.

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