August 14, 2013 Last Updated 8:01 am

More media app updates; media analyst gets a little defensive

Morning Brief:

One of the few remaining tablet magazines to be produced out of the Chicago Tribune, RedEye for iPad, was updated yesterday as media outlets attempt to get their updates in ahead of Apple’s introduction of iOS 7 later next month.
The Tribune Interactive developer account now shows 19 different apps for the iPad with several new ones coming from Florida newspapers. But the sports magazine that came out of Chicago last year are all gone now, though the paper did launch a photography magazine app in January of this year.

Another magazine app, The Bark, was also updated. Sadly, the app is only a replica edition, but if you have an interest in dogs and have never seen the magazine it is worth checking out. The app update only lists bug fixes.

Ken Doctor, who is an affiliate analyst at Outsell, is always quoted by The New York Times whenever anything happens in the newspaper business. It’s like Groundhog Day. That the reporters at the Times would have such a thin rolodex of contacts is worrying.

Doctor is clearly considered an authority by those in the newspaper business, and as I have been out of the business for a while now I will not argue the point. But yesterday Doctor made me absolutely furious when he tweeted concerning Nate Silver’s comment on ad revenue at the NYT.

Nate Silver himself knew that any comment concerning the NYT would be noticed and he wasn’t wrong. This is exactly what he said to John Koblin of Deadspin:

“I feel like this will get me in trouble, maybe. But I feel like with all the traffic the Times has right now it should be turning a much larger profit than it does right now. Right?” he said. “They get so many eyeballs and so much high quality traffic—the demographics are really good, people with a lot of disposable income—that it should be a goldmine for advertisers. If you’re having trouble I don’t think you should blame the environmental conditions so much as maybe your sales staff isn’t that good.”

Nate Silver has never been a publisher, sales person or ad director at a newspaper, but he did run his own website. Was he out of line? Is he wrong that the NYT, a newspaper with the best web traffic, the best demographics in the industry should be able to turn their advantages into revenue?

Apparently Doctor believes Silver is wrong.

But I’m on Silver’s side on this. The paid content crowd are pretty united in their efforts to help newspaper executive plunge the last vestiges of ad-based publishing down the drain, but I don’t see that very many of them have been publishers, ad directors or sales people. Hell, how many of them have even been circulation managers, yet they continue to push paid circulation strategies.

Here is some advice to today’s media analysts: keep your day job.

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