August 13, 2013 Last Updated 2:29 pm

Phaidon, publisher of books on the visual arts, launches new imprint for iBooks: Phaidon Focus

The visual arts book publisher Phaidon today launched a new imprint exclusively for Apple’s iBooks: Phaidon Focus. Four titles have been published, all using Apple’s iBooks Author software solution.

Phaidon-bookcovers-lg2“Phaidon has been publishing beautiful books on art and culture for a sophisticated global audience since 1923 and so it is with no little excitement that we are launching our first titles on iBooks,” David Davies, Phaidon CEO, said. “Apple has created the first digital platform able to do justice to our award-winning content and design work and we’re overjoyed to bring our first digital editions to market. This new publishing program begins with four titles from the Phaidon Focus series of affordable and definitive monographs on leading modern artists, including Andy Warhol, Francis Bacon and Anselm Kiefer, and will develop into a significant digital library of beautiful art titles.”

The first four books are:

  • Andy Warhol by Joseph Ketner, Chair in Contemporary Art Theory at Emerson College, Boston
  • Francis Bacon by Martin Hammer, Professor of History and Philosophy of Art at the University of Kent
  • Brice Marden by Eileen Costello, who has studied Marden’s work closely over the past decade through numerous studio visits
  • Anselm Kiefer by Matthew Biro, Chair of the Department of the History of Art at the University of Michigan

Books on Georgia O’Keeffe, Jackson Pollock, and Cindy Sherman will be published in 2014.

TNM hopes to talk with Phaidon soon on their new imprint and the decision to create their multi-touch books using Apple’s platform.

Phaidon-apple-promoUpdate: Apple has decided to feature Phaidon’s new book line at the top of the iBookstore.

Meanwhile, the rest of the bookstore has changed its look in months as the same group of books Apple selected for promotion continue to get promoted. (Are people really that interested in that Carl Reiner book?)

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