AMA announces it will shutter ‘American Medical News’
The American Medical Association said today that it would close down American Medical News next month stating that the BPA-audited circulation magazine has not been profitable.
The latest BPA audit shows the circulation at 208,480, of which 124,631 was unpaid, and 83,849 paid. In 1998 the magazine had a total circulation of 326,319 with well over 200,000 to that total being paid.
Here is the AMA’s announcement:
CHICAGO – The American Medical Association announced today that it will stop publishing American Medical News effective Sept. 9, 2013. AMA officials cited the decline of the business model for newspapers, including declining advertising revenues and the ongoing migration of readers to online and digital platforms as driving forces behind the decision.
“Over the last 10 years AM News has been unable to generate an operating surplus. We’ve analyzed the situation exhaustively and do not foresee the trend improving,” said Thomas J. Easley, Senior Vice President & Publisher, Periodic Publications. “Despite the editorial excellence AM News consistently provides, it is not immune to the changes in the market, and we reached a point where we cannot continue down a path that is not sustainable from a business perspective.”
The AMA said it will enhance its current in-house communication vehicles to ensure physicians continue to receive timely news relevant to the profession.
Launched in 1958, AM News has a current print circulation of 230,000. It has won numerous industry awards for reporting, writing and design. The closure affects 20 full-time AM News staff employees in Chicago, Washington and New Jersey.