Harvard Business Review digital subscriptions up to 14,639, total paid at new high of 274,954
BOSTON–(BUSINESS WIRE)–Harvard Business Review (HBR) reported record-breaking circulation growth in the first half of 2013, according to recently released data from the Alliance for Audited Media (AAM).
Compared to a year ago, HBR’s overall paid circulation increased 7.5% to 260,315 — the greatest percentage gain among business titles and the highest paid circulation ever reported in the 91-year history of the magazine. (Comparative titles were The Atlantic, Bloomberg Businessweek, The Economist, Fast Company, Forbes, Fortune, and The New Yorker.)
Fueling this growth were both paid subscriptions, which increased 7.3%, and single copy sales, which jumped 9.4%. HBR also reached 14,639 digital non-replica subscribers, bringing its total paid readership to 274,954.
Bucking industry trends, HBR’s newsstand sales have increased 59% over the past four years, while advertising revenue (print and digital) has grown 32%.
“Our strong performance reflects a vibrant and growing audience for HBR’s ideas around the world,” said Josh Macht, HBR Group Publisher. “We’re continually adding more value to our All-Access subscription and reaching new customers through our digital platforms.”
HBR’s total brand universe is currently over 5 million, including 3.4 million unique visitors each month to HBR.org and more than 2 million social media fans and followers.