Game Informer, third largest U.S. consumer title, updates iPad and Android edition apps
When magazine pros talk about the “big titles” they usually are referring to Better Homes and Gardens or Good Housekeeping. But at the top of the list of consumer magazines in the U.S. are the two AARP titles, AARP The Magazine and AARP Bulletin, with over 21 million subscribers each.
In third place is Game Informer Magazine with 7,860,272 paid subscribers according to its December 2012 statement. Of that total well over 2 million paid subscribers are digital, making Game Informer one of the most important digital magazines in existence. But until the middle of last year, all that digital readership was web based. Then an iPad edition was released, followed very quickly by an Android app.
“With Game Informer now on iPad and Android tablets, we are offering our readers another great way to experience the magazine with a wealth of interactive content,” said the magazine’s publisher, Cathy Preston, when the apps were released. “The print edition of Game Informer is our foundation, but the digital editions allow us to meet the evolving demands of our readers and give them even more choices to access their favorite magazine.”
On Friday the magazine issued an update that most likely due to the update issued by the magazine’s platform provider Mag+ which has updated its platform in preparation for the release of iOS 7 next month.
The app has gotten some pretty critical reviews from readers inside the App Store. Part of the reason for this is that the app gives one issue free inside when you download the app and some readers obviously are mistaking that one issue for what is available through the store page. The other problem has to do with print subscribers who want to access the digital edition, it is not a very smooth process and involves switching your subscription to digital from print.
The magazine jumped into the number three spot in consumer circulation only a year or two ago, but the title lost over 300,000 subscribers in the last AAM Snapshot report, 4.2 percent of its base. Of the big titles only Reader’s Digest did worse, so Game Informer will be counting on well-performing iPad and Android apps to help maintain its total circulation.