August 8, 2013 Last Updated 11:16 am

Penton to shutter print edition of Urgent Communications, go digital-only after August edition

The B2B media company Penton today announced that Urgent Communications, the official publication of the International Wireless Communications Expo, will be going digital-only following the publication of the August issue. The media property will also be rebranded as IWCE’s Urgent Communications to more close align it with Penton’s trade show.

2013julycoverwebThe monthly trade magazine claims a circulation of 31,410 according to the publisher’s statement in its media kit. The communications technology magazine readership was split between government, public safety, enterprise and professional services. Glenn Bischoff is listed as both the editor-in-chief and publisher of the Urgent Communications magazine.

“Editorially, it will be business as usual,” said Gregg Herring, Penton vice president, said. “The decision to focus solely on digital content reflects changes in how UC’s readers want to receive information.”

“The market that UC serves is very tech-savvy, and increasingly our readers want to access content whenever they wish, wherever they are, via their computers, tablet devices and smartphones. Consequently, we decided that it made much more sense to focus our resources on digital — a platform that is growing,” Herring said.

“The focus on digital content also reflects new directions in how advertisers want to spend their marketing dollars. Digital advertising is actionable and measureable, something print advertising is not,” Stephanie McCall, IWCE/UC brand director, said.

Urgent Communications has an app inside the App Store for the Expo developed by Core-Apps, IWCE 2013. It also has a universal news app called Urgent Communications Mobile that was updated in March to add in iPad support.

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