Siemens launches major online campaign with PHD and DG MediaMind, will partner with fewer publishers
New York, NY – Aug. 6, 2013 – DG, the world’s leading multiscreen ad management company, and PHD a leading global strategic planning network, announced the kickoff of a multichannel Siemens campaign. The goal of the campaign is to raise brand awareness with a focus on Siemens’ contribution to manufacturing in North America.
The campaign represents a shift in Siemens’ advertising strategy that will now include running more high impact programs with fewer publisher partners. Each of the publishers was handpicked by PHD and will be committing significant media resources to the Siemens brand. For example, Bloomberg will be creating a specific manufacturing channel that will be solely sponsored by Siemens.
“It is very important for us that our brand is aligned with the content where the ads appear in order to maximize impact and send a consistent brand message,” said, Josh Kidd, Senior Digital Marketing Manager, Siemens. “The PHD methodology coupled with DG MediaMind technology will enable us to execute on that strategy.”
“PHD went through a rigorous process to choose which publisher partners would best meet the Siemens high-impact strategy,” said Michael Hill, Digital Supervisor, PHD. “The MediaMind campaign management platform enables us to deliver high impact formats, together with rigorous analytics and stellar customer service, for a key client.”
“The Siemens campaign is an excellent example of a high impact program coupled with network exchanges for efficiencies,” said Ricky Liversidge, DG CMO. “PHD, known for their planning, was able to leverage our campaign management technology in order to maximize impact.”
The campaign, scheduled to start at the beginning of August, will run on leading publishers such as Bloomberg, Salon, Fox, TIME, BBC & The Atlantic, and will include breakthrough IAB formats such as the Filmstrip, Billboard and Pushdown.
For a demo of one of the campaign creatives, visit here.