Lastest AAM Snapshot report shows magazine circulation down 1%, digital editions now represent 3.3% of total
The latest Snapshot report from the Alliance for Audited Media (AAM, formerly the ABC) shows that paid and verified circulation for U.S. consumer magazine titles fell about 1 percent in the first half of 2013.
Digital circulation, though, continues to grow and now accounts for 3.3 percent of total circulation compared to only 1.7 percent to the total last year. The digital circulation figure only accounts for those print magazines that are auditing their circulation numbers through AAM and would not include the many new digital-only titles launched in the past few years that remain unaudited.
Of the top 25 magazines in the AAM Snapshot report, Reader’s Digest suffered the biggest percentage decline in circulation, falling 6 percent. Few magazines recorded good gains, though Family Fun grew its circulation 7.3 percent to 2,130,223 in the first half of the year.
National Geographic saw its paid circulation fall 5.4 percent, while Sports Illustrated fell 4.4 percent. Better Homes and Gardens and Good Housekeeping grew slightly in the first half of the year, a good result based on their large circulation bases.