B2B media company VIRGO launches one-stop-shop for marketing services
PHOENIX, Aug. 5, 2013 /PRNewswire-iReach/ — VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, unveiled a new Marketing Services website, establishing itself as a leader in the B2B market.
VIRGO Marketing Services is dedicated to delivering relevant, dynamic content and marketing solutions to the B2B market. Through a wide range of offerings, including digital issues, videos, case studies and more, VIRGO creates and executes customized performance marketing plans for a variety of industries.
Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make. We do this in each of our four networks—Health & Nutrition, Medical, Communications and Business Solutions— by focusing on five core tenets that make their information journey fruitful: Audience, Brands, Content, Performance Marketing and User Experience.
“VIRGO is 100 percent focused on one thing—delivering content to our audiences within the context they desire, be that in video, through a report, in a thematic digital issue, through tradeshows and education or via a destination website focused on a specific topic,” said John Siefert, CEO of VIRGO. “Our Marketing Services strategy and infrastructure enables our clients to surround their potential customers, our audience, with relevant information and offers that help drive their decision making process, and make them a more qualified lead/prospect.”
Through innovation and leadership, VIRGO has taken itself from a print publisher to a leader in the B2B markets. The company’s 19 brands allow for diverse choices for clients and a reach that is unmatched. Siefert, who has lead VIRGO’s transformation, will be leading the sessionRethinking B-to-B Media: What the Company of the Future Must Become at MediaNext, a Folio event, the largest conference and tradeshow for magazine-media companies this October.
“Transformation is an oft-used term to define a business process reengineering shift for a mature company; in reality, we feel that it is all about evolving in an agile way that serves the shifting needs of our audience (how they want to receive information) while balancing that with the desires of our clients (leads, branding, nurturing). However, one thing remains constant as media types shift and disrupt or priorities change for our clients—the need for great content that helps someone make a business decision; that is what we wake up every day thinking about,” Siefert said.
Overwhelmed by marketplace “noise,
” today’s business decision makers are in greater demand of relevant content delivered on their terms. For marketers, content is the most important aspect of any marketing program, but without a powerful services engine built around its delivery, it is nearly impossible to measure what the content is accomplishing.