July 31, 2013 Last Updated 7:32 am

Kindle app update has some wondering if Apple will object

Until now users of Amazon’s Kindle app for iOS have had to deal with the fact that they can not buy books directly through the app. The problem, of course, is the rule that any transaction made on an iOS insures that Apple get a 30 percent cut. No one really likes the deal, though other retailers object the most (while publishers weigh the fact that their distributors in the print world also get their cut).

Kindle-app-iPad-lgWith the latest update there is a bit of a work around that have some wondering if Apple may raise objections – I tend to doubt it.

With the new app update to the app, which is officially known inside the App Store as Kindle – Read Books, eBooks, Magazines, Newspapers & Textbooks, readers can now do a search from inside the app and find free samples for them to download. Then, if they want, they can add the book to their Wish List for later purchase.

Is this an end run around Apple’s system? Hardly, since the user would still need to purchase the book elsewhere.

What is, though, is recognition by Amazon, that iOS owners are more likely to be purchasers of media than Android users – a fact backed up by numerous surveys. The reason for this, I believe, is less about the devices than the fact that so many Android users are coming to smartphones and tablets from older cellphones. Android devices can cost as much as an iPhone or iPad, but most are priced at a lower level.

In any case, the Android version of the same app allows for shopping for books, so it will be interesting to see if Amazon sees a spike in sales (though I’m sure the company will officially be silent on the matter).

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