July 25, 2013 Last Updated 9:36 am

Despite being a mess Apple Magazine somehow gets their Newsstand app approved

Could you imagine a situation where Apple would allow AT&T or Verizon to sell the iPhone as the AT&T iPhone or the Verizon iPhone? Why not, is branding that important to Apple? Is it that important to Apple that the company let it’s customers know who is behind the product? You bet.

AppleMag-app-icon-smYet publishers continue to let their apps appear under the name of the vendor with, at best, a small credit buried somewhere in the app description. Branding, it appears, is not so important to many publishers.

It’s this blasé attitude towards branding and the quality of their tablet editions that probably has convinced Apple that publishers simply don’t care about their apps.

Then there are apps that have to absolutely drive Apple nuts.

AM US has to be one that has the iTunes team shaking their heads – if they paid it much attention before approving it, that is.

The app is built using Scoop, or Apps Foundry as it’s called in the App Store. The publisher is supposedly Mindfield Digital, but good luck finding any company by that name as its previous app, TechLife News, leads to dead web pages and the new app’s app description leads only to the Scoop website. There actually is a website for Apple Magazine out there but when you click on the About page you get a bunch of missing graphics, a sure sign something is amiss.

AppleMag-Scoop-lgYou have to believe, rightly or wrongly, that when Steve Jobs was alive we wouldn’t see this kind of thing, where someone gets to use the Apple name in vain to push crap like this. Apple was very protective of its brand, to the point where the company got in trouble for rejecting apps they really shouldn’t have (eventually they reversed themselves).

This app is so bad that the subscribe button doesn’t lead you to a subscription page but to an enlarged version of the magazine cover.

Buying individual issues is also impossible. Rathe than the buy button taking you to a confirmation message it takes you to a pop-up that requires you to sign-in or register with Scoop.

It’s bad enough with publishers think an app like this is a good idea, it’s even worse when Apple allows it to get into the App Store.

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