30DC announces iPhone optimized version of the MagCast digital publishing platform
NEW YORK, July 24, 2013 /PRNewswire/ — 30DC, Inc. (OTC: TDCH), a provider of web-based tools for the monetization of digital content, today announced the release of Version 4 of the MagCast Digital Publishing Platform which gives MagCasters the ability to provide readers a text-based version of their magazine optimized for viewing on an iPhone and iPod Touch. Version 4 also includes some helpful new features for MagCasters to connect with their readers and to make the magazine production process more efficient.
The enhanced features of MagCast 4 include:
iPhone and iPod Touch Mobile-Optimized Text Version
MagCast now enables publishers to greatly increase their potential distribution by offering mobile-optimized iPhone and iPod Touch App versions of their magazines. The mobile-optimized text version scales perfectly for the iPhone and iPod Touch and contains video and web links for readers to access digital magazine features. Readers can maneuver through the magazine with one-handed operation; shifting between articles and scrolling up and down simply entails moving thumbs left and right. MagCasters can now offer both the fully interactive iPad and/or the mobile-optimized version.
30DC believes the new text version will provide an excellent delivery platform for newsletters and information-heavy Apps and act as a viable substitute for a blog. Anyone with a regular blog should consider converting it to a text based MagCast which takes advantage of the trend showing that consumers are spending increased amounts of time viewing on mobile devices and offers a number of advantages including push notifications. Users of mobile devices spend less time surfing and more time using Apps which provide the type of convenient access offered by MagCast.
In beta tests, the new iPhone and iTouch version has proven quite popular. Even though this feature was only available for a two month test period, test results show that the mobile-optimized version was responsible 33% of digital publishers’ total App downloads and user sessions during the current calendar year. The majority of iOS users are doing so via iPhones and iPods, and management believes that the new version of MagCast can expand publishers’ reach to this large market of potential new readers. For those readers who own multiple devices, they can view the mobile-optimized version on their iPhone or iPod Touch and the full version on their iPad.
Flurry Advertising Integration Feature
Flurry helps companies build, measure, advertise and monetize mobile applications in the new App economy. Flurry’s comprehensive measurement and advertising platform reaches over 700 million monthly unique smartphone and tablet devices across iOS, Android and other platforms. MagCasters can use the Flurry advertising network – which is integrated into MagCast’s marketing features – to track and receive detailed analytics, to advertise in untapped traffic sources to reach potential customers and to post advertisements which earn revenue when clicked on.
Welcome Letter Marketing Feature
A Welcome Letter Marketing feature has now been integrated into MagCast to help MagCasters facilitate and establish a relationship with the initial Magazine users or people using the App on a regular basis. Whenever a new MagCast publication is launched, a landing page appears with whatever text or video the MagCaster intends as a call to action for the targeted customer to take. The Welcome letter’s page has special links that MagCasters can use to guide readers to internal pages, subscription links and so on. MagCasters can customize this Welcome Letter page so a user can subscribe immediately to a magazine or purchase a specific magazine issue. Apple Newsstand requires a two-step process, downloading an App and then downloading specific content. Management believes the Welcome Letter feature should increase conversion of App downloads to content purchases by inserting a direct call to specific action in a friendly-inviting format that simplifies the purchasing process for the user.
Magazine Production “Favorites” Page Selection and Save Feature
MagCast Version 4 enables publishers to save favorite pages to be added to future or past issues by simply clicking on VIEW FAVORITES and selecting the pages to be added. Certain pages can be templated so they will appear in all issues, and this option even works retroactively, giving MagCasters the ability to insert favorite saved pages in back issues. This feature was created based on feedback from MagCasters and will be a time saver as well as allow for easy insertion of repeated ads, subscription solicitations and promotion of back issues that are ongoing and recurring in each magazine issue.