CK Media sold to New Track Media parent company
BVK Holdings, owner of consumer enthusiast magazine publisher, New Track Media, expands its portfolio with purchase of former PRIMEDIA Crafts Group
Cambridge, MA – July 2, 2009 – BVK Holdings, owner of the consumer enthusiast publisher New Track Media, announced today that it has completed the acquisition of CK Media, the former crafts division of PRIMEDIA. CK Media includes nine magazines with combined circulation of about 1,000,000 in the soft craft subject areas of quilting, sewing and scrapbooking. The business also includes a conference and events division, book publishing, digital properties, and other business unites serving the same consumer base of soft craft hobbyists.
The CK Media business had been acquired from PRIMEDIA in 2006 by the private equity firm Sandler Capital. They engaged the investment banking firm DeSilva & Phillips earlier this year to explore strategic alternatives which resulted in the sale to BVK just completed. When consolidated with New Track Media, which has several leading magazine titles and direct marketing businesses, the addition of CK Media establishes BVK as the largest consumer enthusiast publisher in the country with a crafts focus.
Leading the portfolio of newly acquired titles are Creating Keepsakes, the market leader serving scrapbooking enthusiasts, several quilting titles such as McCall’s Quilting and Quilters Newsletter, and various others including Sew News. These magazines and the other business lines such as conferences and events now become part of the same family of consumer enthusiast properties owned by New Track, which is larger and has some related products in the quilting subject area, such as Fons & Porter’s Love of Quilting, the leading quilting magazine in the country. New Track also owns a broadband video service for quilters, QNNtv.com, an affinity club known as Quilters Club of America, and a direct marketer of products for quilters, Keepsake Quilting.
“Everyone routinely describes new acquisitions as being strategic in some way, but this is an overtly obvious one and doesn’t require much explanation,” commented Stephen Kent, President and CEO of New Track Media and its holding company, BVK. “We are primarily a business that serves the information needs of soft craft hobbyists using a range of print and digital product. We are committed to sensible growth that improves our ability to do the best job possible for these consumers, and there is no question that this is a logical extension of that commitment.”
“The brands this adds to our combined portfolio are well established in their fields and renowned for having excellent content. That wouldn’t be the case if there weren’t such a talented group of people in place at CK Media and we’re excited to be welcoming them to the team.”
CK Media has offices in Denver and Salt Lake City, both of which will continue under the new ownership, as will most employees. Tina Battock, who had been an executive with CK Media until last year and previously worked with these brands under PRIMEDIA ownership, has joined BVK simultaneous with this transaction and has been named Group Publisher based in Denver effective immediately.