AP expands deal with LiveU to stream HD video
The Associated Press this morning announced that it has expanded its deal with LiveU, a company that provides video-over-cellular solutions that allow for video transmissions. The deal will enable AP journalists to stream video back to its London production hub to use in news reports though the use of backpack uplink units.
“Live coverage has been a priority for AP since we first launched a service for broadcasters back in 2003,” Sandy MacIntyre, director of global video at AP, said in the company’s announcement. “Now we have more than 200 TV stations and digital publishers who quite rightly expect us to ensure that, regardless of where news breaks, we are delivering live content within minutes. To accomplish that AP is operating on two levels.”
“First, we are rapidly deploying more professional live streaming equipment to the scene than ever before so our video journalists can beam more footage live in high definition broadcast quality. LiveU are market leaders in this area – they are both technology specialists and have the in-house expertise in how broadcasters work in the field. It makes them an easy choice for folks like us who need to be first and who need to be the reliable source on breaking news. And second, with Bambuser, we are equipping citizens with the ability to be video eye witnesses on our behalf and stream real-time video over their smartphones as a sort of ‘first strike’ reporting force,” MacIntyre said.
LiveU launched in 2006 and has raised four rounds of funding, its first round of $3.5 million was led by led by Canaan Partners. It’s last round of funding raised $27 million for the company.