Joe Zeff Design names first creative director: Neil Jamieson, former design director at Money
Joe Zeff Design, the firm behind some of the very best apps in the Apple App Store such as Above & Beyond: George Steinmetz and A History of Ireland in 100 Objects, today announced that they have hired Neil Jamieson to be JZD’s first-ever Creative Director.
Here is the announcement from the JZD website:
Joe Zeff Design proudly announces that Neil Jamieson has been hired to be its first-ever Creative Director.
Neil comes to Joe Zeff Design from Time Inc., where as Design Director of Money magazine he oversaw its print design and launched a tablet edition that was a National Magazine Award finalist this year. He was previously Deputy Design Director of People, where he also launched its tablet edition, and Deputy Art Director of Sports Illustrated.
“I couldn’t be more thrilled — for our team, our clients, and our industry,” said company president Joe Zeff, who will increasingly focus on business development and strategic partnerships while Neil, 35, directs an award-winning staff of designers, illustrators and animators.
Neil is the outgoing president of the Society of Publication Designers, and has won more than 40 SPD awards. He won Gold medals from SPD, the American Society of Magazine Editors and Folio: magazine while at Field & Stream, where as Art Director he redesigned the magazine and website.
“We’ve hired one of the brightest stars from magazines to help corporations, universities, retailers and agencies realize the potential of digital publishing,” Joe said. “Together we can show these groups what’s possible when content and technology are used to drive business strategies.”
Born in Preston, England, Neil is a graduate of Central Saint Martin’s College of Art & Design in London. He lives in New York with his wife and two children. On his website, Neil describes himself as a storyteller.
“I tell stories. All types of stories. News stories, fun stories, sad stories, hopeful stories, inspiring stories, helpful stories, important stories and stories just because. I’ve told stories written by experts, stories written by novices. I’ve told stories using photos, using diagrams, using data, stories with no words, stories with lots of words. I’ve told tall stories and short stories, stories designed to teach readers new things and stories designed to reach new readers.”
In the three years since Apple introduced the iPad, tablets have transformed the way people consume content. One-third of Americans now own a tablet, according to The New York Times, citing increased ownership in nearly every demographic group. The Los Angeles Board of Education recently began purchasing iPads for each of its 640,000 students in kindergarten through 12th grade, demonstrating the impact of tablets on education and planting seeds for the next generation of tablet users.
Unlike websites, apps offer the potential to deliver online and offline experiences that leverage capabilities built into these new devices. Joe Zeff Design works closely with Adobe, which last month announced it had delivered 100 million downloads through its Digital Publishing Suite platform in just over two years. The Adobe platform allows designers to build interactive apps with minimal programming.
Joe Zeff Design has used Digital Publishing Suite to develop iPad, iPhone, Kindle and Android apps for Fast Company, National Geographic and PC Magazine; the University of Notre Dame and UCLA Anderson School of Management; the government of Ireland; Tomb Raider and Mass Effect video games; Kids Discover, JPMorgan Chase and other clients. Adobe recently promoted these successes with a short film on Adobe TV, presentations at Adobe MAX and the Adobe Digital Publishing Summit, and the announcement of a campus tour featuring Joe Zeff Design later this month.
“While Joe Zeff Design has distinguished itself as a leader in digital publishing, we haven’t yet begun to scratch the surface,” said Joe. “With Neil overseeing design, we’ll have more bandwidth to experiment. We can find new ways for our clients to engage audiences, create revenue, increase efficiency and reduce costs.
“This is a win for JZD, a win for our clients, and a win for our industry.”