July 1, 2013 Last Updated 9:10 am

XO Group appoints Michael Steib as President

NEW YORK, July 1, 2013 /PRNewswire/ — XO Group Inc., the premier media and technology company devoted to weddings, pregnancy, and everything in between, today announced that it has appointed Michael Steib as President, effective July 1. The appointment of Mr. Steib, an accomplished digital leader, accelerates the Company’s transformation of the wedding industry and its other markets.

“I’m thrilled that Mike is joining XO Group. His background building and leading successful businesses around digital platforms and marketplaces is exactly what we need to continue disrupting the wedding industry,” said David Liu, Chief Executive Officer. “Our goal is to tap into a greater portion of the $70 billion wedding market than our current business does today. Mike gives us fresh perspective and a track record of rigorous execution, both of which will help us drive the success of our ambitious mission.”

Steib most recently served as CEO of Vente-Privee USA, an ecommerce venture backed by American Express and the world’s largest members-only online shopping destination. Previously, Steib spent over four years at Google building Google TV Ads and helping to grow Google Mobile Ads and YouTube’s advertising business. Before Google, Steib was the General Manager of Strategic Ventures at NBC Universal, where he led the creation of new digital businesses, including a marketplace for digital video syndication, and received the GE Imagination Breakthrough award for the launch of NBC Weather Plus.

Mike and his wife Kemp met at the University of Pennsylvania, tied the knot in 2003, have enjoyed two bumps, and nest in New York City.

About XO Group Inc.
XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com) is the premier media and technology company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest, The Bump and Ijie.com. XO Group is recognized by the industry for being innovative in all media – from the web to social media and mobile, magazines and books, and video – and our groundbreaking social platforms have ignited passionate communities across the world. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, ecommerce and publishing. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.

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