November 21, 2012 Last Updated 10:22 am

Morning Brief: KQED ports its member magazine to the iPad in only 4 MB

It’s time to wrap things up before the beginning of the Thanksgiving Day holiday. There is food shopping to do, I need some new Christmas lights – you know how it is.

In the meantime, so many new digital magazines have hit the Apple Newsstand as replica makers are flooding the App Store, crowding out the natively designed publications to the point where finding anything that isn’t a cheap PDF version of a print magazine is getting harder and harder to find. I spoke yesterday to one publisher of a natively designed tablet magazine and asked him if he thought it was time Apple dedicated an area of the Newsstand specifically for natively designed publications. He was diplomatic and simply nodded in agreement.

One of the few new magazines to be found inside the Newsstand this morning comes from the public television station KQED which has released its member magazine for the iPad. What’s amazing about it is that I think they have launched the world’s smallest magazine to date, at least as far as file size: 4 MB.

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