Magzter floods Apple’s Newsstand with replica editions as publisher get lured by cheap, easy digital publishing
The New York and India based digital publishing platform Magzter this morning released eight new digital magazines into Apple’s Newsstand (and one yesterday, as well), as publishers continue to be lured by the promise of easy digital publishing and potential supplemental revenue.
Each of the digital magazines are sold under the Magzter name rather the name of the publisher.
There are now 190 different titles appearing under the Magzter name inside the Apple App Store. Most of the titles are from India or Southeast Asia as the company’s origins are from the area. Few U.S. titles can be found in the catalog of magazines sold under the Magzter name. Whether this reflects the desire of U.S. and European publishers to produce digital editions more native to tablets, or just the focus of Magzter is hard to say.
The Magzter business proposition is simple: publishers sign up for the service and upload PDFs of their print magazine to the Magzter servers where they are converted into digital replicas for various platforms without cost to the publisher. An app is launched and the publisher splits the resulting revenue with Magzter 50-50 (minus the commissions paid to Apple, Google, etc.).
The apps appear under the Magzter name unless the publisher pays for the creation of an app under their own name. This service costs $1999 and does not eliminate the revenue split.
The Magzter system does allow for some enhancements to the strictly replica editions produced. Links and embedded media can be added, though most publishers eschew adding additional content as the lure of the system is that the system is fairly painless from a production stand point and without upfront cost to the publisher.
The fact that the resulting digital editions are practically unreadable on either smartphones or tablets does not seem to be a consideration for many print publishers.