Morning Brief: Weather Channel updates iPhone app with all new design; AutoTrader.com claims over 1 million downloads; Dish’s ‘Hopper’ has the networks fuming
The Weather Channel has been a frequent updater of its its mobile and tablet apps and this morning the popular network released an update for its iOS mobile app that introduces a new design.
The Weather Channel 5.0 for iPhone (the official name for the app is still “The Weather Channel®”) brings in a new look and feel for the app.
The update now changes the navigation for switching between locations: where previously one pulled down a menu of pre-designated locations, the user now swipes from to reach a different location. The feature is nice, but if one maintains a long list of cities it does require more work.
The app now features a built-in camera button on the home screen which allows for quick picture taking and sharing through iWitness, Twitter, Facebook, email, and, of course, with The Weather Channel.
AutoTrader.com announced that users had downloaded over 1 million iPhone and Android versions of its mobile app.
The app’s success should no surprise. Newspapers have all but abandoned classified advertising, even when the rise of mobile and tablets opened up the possibility of recapturing some of the revenue lost through mismanaging their web operations. AutoTrader.com, after all, did not launch its first iPhone app until June 2011, giving newspapers a one year head start.
“With our mobile apps, our objective is to create a ubiquitous experience for car shoppers on the go, and the rate of adoption and usability trends of our apps is proof that users are finding them valuable,” Jose Ignacio Puente, director of product strategy for mobile, said in the company’s announcement. “We pay close attention to user feedback and improve our products to ensure that they are getting an optimum AutoTrader.com mobile experience.”
The WSJ is reporting that the networks are not exactly happy with Dish Network’s new “Auto Hop” feature or the company’s new “Hopper” digital video recorder. The new features allow television viewers to automatically skip commercials on programs recorded on their Dish DVR.
In response, Fox Network has warned the satellite TV provider that it will no longer air Dish Network ads (spelled “adds” in the WSJ story, by the way).
CBS, too, has expressed displeasure. “How does Charlie Ergen expect I produce CSI without advertisements?” CBS Chief Executive Les Moonves is quoted as saying