Retweet: Readability, a trend that seems to be going in two directions at once
John Gruber linked to this post by Brent Simmons on his site inessential which talks about the readability of websites.
The future is, one way or another, readable.
Because that’s what readers want, and because the technology is easier to find and use and learn than ever. That trend will continue because developers live to give people technologies that make life better.
But I must say that I see the opposite occurring in apps. Publishers seem to have little concern that their audience can not read an 11-inch tall magazine that is shrunk down to under five inches on a 7-inch tablet. Readability seems the farthest thing from their mind.
Instead the goal seems to be simply extending the brand to as many devices as possible even if the audience finds the product being produced worthless.
“Well, at least we’re on the (name the tablet).”
I’d like to be optimistic about all this, but many of the publications I see being released for the iPad, and most of the publications released for Android, are almost unreadable.
Note: Screenshot from the recently released iPad app for San Francisco Magazine.