Street Press Australia: A look at two more tablet editions that use the Oomph platform from Mogeneration
The Australian publisher Street Press Australia has updated their two tablet editions inside the App Store to add the magazines to Apple’s new Newsstand app.
Both Three Magazine, an iPad-only magazine, and Drum Media received the iOS 5 updates.
As the publisher’s name would suggest, both tablet editions are free to download, and individual issues are free, as well. iPad owners can also “subscribe” so that their issues will download automatically.
I’ve written a few times about apps that are using the Oomph digital publishing platform, as these two apps do. Maybe I’m being a little dim, but I’m still at a loss for exactly how the platform works – is it a plug-in like Mag+, or what? I really need to check this out, but because of the time difference it is a bit hard to communicate in a timely fashion with anyone in Australia. Maybe I should take a trip, what do you think?
In any case, like the apps from Hardie Grant, these are simply conversions that seem to work well for the reader. They are best read in portrait as the landscape pages are simply blown up versions of the portrait pages. It is an interesting digital publishing solution, and one obviously being employed more and more by Australian publishers.
Left: The use of scrolling within a page; Middle: another typical layout in the latest issue of Three Magazine; Right: the library page for Drum Media were issues can be accessed and where the reader can subscribe for free.