Morning Brief: Meredith buys Eating Well Media Group, launches Recipe.com; Israel warns journalists on flotilla
Meredith Corp. announced this morning that it had acquired the EatingWell Media Group, and that it will be launching Recipe.com, which it describes as a site that will pair recipes with discount coupons.
Meredith already produces great food content across our brands, and food is our top advertising category,” said Meredith Chairman and CEO Steve Lacy in the company’s announcement. “In acquiring EatingWell and launching Recipe.com, we’ve added two anchor brands to serve the 75 million American women we engage every month, and the marketers that want to reach them.”
The EatingWell group comes with a bi-monthly magazine with a circulation of around 350,000. EatingWell CEO Thomas Witschi will join Meredith as EVP and President, of the Women’s Lifestyle group.
The Recipe.com website launch will feature in-store and manufacturer coupons, instructional video content and more than 20,000 recipes taken from the Meredith magazine catalog.
“Our goal is to create a multi-revenue food platform that aligns with the modern way women plan, shop and prepare meals for their families,” said Liz Schimel, Chief Digital Officer, Meredith National Media Group.
Israel is threatening journalists who are caught on the Gaza-bound flotilla with deportation and a 10-year ban on entering the country. Oren Helman, the director of the Israeli’s government press office called the flotilla “a dangerous provocation that is being organized by Western and Islamic extremist elements to aid Hamas,” according to a NYT report.
One year ago, during the “Gaza Freedom Flotilla”, Israeli forces killed nine activists.
The International Criminal Court in The Hague has issued an arrest warrant for Libya’s Muammar el-Qaddafi and his chief of intelligence for war crimes related to the recent unrest and fighting.
Interesting how quick the court is to press charges when the person involved is not the head of a major western country, isn’t it?
Did you watch the Gold Cup final? Chances are you didn’t since it was not on shown on a major network. The US got crushed by a far better Mexico team 4-2. To these eyes this US is team is the worst I’ve seen in two decades.