Morning Brief: NYT editorializes about iPad book app; advertising grows in Q1 except for newspapers, inserts
In what may be a first, the New York Times has published an editorial about an app – in this case, The Waste Land, a book app for the iPad of poet T.S. Elliot’s major work.
“It’s always hard to say what a dead poet would have liked,” the Times editorial begins, “especially a poet as particular, not to say critically sniffy, in his likes and dislikes as T. S. Eliot. But the guarantee of electronic posterity should be hard for even him to resist.”
First published by Faber & Faber in 1922, it is safe to say that this is the first time the work has gotten the iPad app treatment. Developed and sold by Touch Press, of London, England, the app costs $13.99, and joins a couple other well received book apps: Solar System for iPad and Gems and Jewels, both also $13.99 to download.
Finally a bit of good news on the advertising front: Kantar Media reported this morning that ad spending was up in the first quarter by a healthy 4.4 percent.
“More than two-thirds of advertisers are increasing budgets compared with a year ago,” said Jon Swallen, senior vice president for research at the Kantar Media Intelligence, the NYT reported.
The bad news, however, is that newspapers continue to perform badly, down 2.1 percent from a year ago. Free-standing inserts were also down, sharply, in fact, 17.5 percent.
Media companies can not get enough of Sarah Palin, and the addiction to covering the less-than-one term Alaskan governor continues with the release of 25,000 emails from the short time she was in office.
But the public most likely will be disinterested as the emails apparently are as insightful and informative as a hour long lecture by Palin on the American History. Look for this story to go away fairly fast.