Gartner forecasts that the iPad will dominate the “media tablet” market with +50% market share through 2015
Information technology research firm Gartner has released a forecast that predicts that Apple’s iPad should continue to dominate the “media tablet” market through 2015. Gartner defines a “media tablet” as “a device based on a touchscreen display (typically with a multitouch interface) whose primary focus is the consumption of media.”
Gartner’s report forecasts huge growth in Android tablets, from a 14.2 percent share in 2010 (though even that number seems high to me) to over 38 percent by 2015. Nonetheless, Apple’s iPad, which sold more than 14 million tablets last year, will continue to hold the number one spot, selling 47 million this year.
“Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem,” said Carolina Milanesi, research vice president at Gartner. “Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”
The forecast predicts slow growth for RIM’s BlackBerry PlayBook, blaming the fact that the company will need time to attract developers to its webOS platform.
It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android. This will limit RIM’s market share growth over the forecast period,” Ms. Milanesi said. “It will be mainly organizations that will be interested in RIM’s tablets because they either already have RIM’s infrastructure deployed or have stringent security requirements.”