Amazon now offers Kindle with ‘special offers’ and sponsored screensavers in exchange for $25 discount
Will consumers accept ads in exchange for a discounted price? That is the proposition Amazon is testing out as they announced today a new Kindle price tier: a $25 discount in exchange for ads on your Kindle.
“How are we doing this?” the Amazon.com home page asks. “We took our bestselling Kindle and make a version with special offers and sponsored screensavers. Companies sponsor the screensavers, and you pay less for your Kindle.”
Buyers of these ad-embedded Kindles will be able to customize their screensavers in order to better match up owner preferences.
Will $25 be enough of a discount to drive sales of these ad-embedded Kindles? We probably will not find out as Amazon.com does not report its Kindle sales numbers except in the most vague terms.
Amazon.com already has four announced sponsors: Buick, Chase, Olay and Visa.