Salesforce.com announces acquisition of social media monitoring service Radian6 for reportedly $326 million
Customer management software company Salesforce.com will acquire Radian6, a social media monitoring software provider. Reuters is reporting that the deal is worth $326 million, while Bloomberg says it is worth $340 million, including $276 million in cash, the rest in stock and stock payouts to Radian6’s founders.
Radian6 said in a press release that the company will continue to operate as a separate company.
The acquired company allows users to monitor and analyze social media properties such as Twitter and Facebook for use by companies to gain intelligence about businesses. Salesforce CEO Marc Benioff said in a conference call that Salesforce.com customers will now be able to capture information from these social media websites to assist them in sales and competitive analysis.