A rumored Netflix deal for a new original series might have traditional networks and cable shaking in their boots
In my household the television is one quite a bit when my youngest gets home. But aside from one dramatic series, and Giants baseball, almost all the other television content watched comes from the Apple TV, on-demand programming, recorded shows, and movies — and I bet this is becoming more and more common.
Yesterday, the New York Times picked up on a story from Deadline.com that Netflix was bidding on a new drama directed by David Fincher, House of Cards. The show is to star Kevin Spacey — he’ll also be the executive producer — and is based on the novel by Michael Dobbs.
The thing is that the story is speculation until it is announced that Netflix actually is the winner in the bidding contest that also, reportedly, includes HBO and AMC. But that’s not the point, is it? The point is that television, like music, film, books, newspapers and magazines is about to go mobile — in effect, that is what being on Netflix on means. A Netflix subscriber still can get their movies on DVD through the mail, but more and more Netflix is becoming a streaming company — streaming to your Apple TV, your LG, Samsung or Sony television, your blu-ray player, your iPad, your iPhone (and eventually Android). That device could be in your family room, but it just as easily could be on the road, in the backyard, etc. etc.
Yes, Netflix getting into original programming would be a big deal. But the networks and cable providers would be able to compete . . . if they change their way of thinking about streamed content.