AT&T to offer unlimited calling to any mobile number — assuming you have an unlimited messaging plan
The name of the game in mobile telephony is no longer minutes, it’s data. The move announced today by AT&T is further evidence that profits, in the future, will be made on data plans, not minutes sold to cell phone owners.
AT&T joined Sprint in offering its customers who currently have unlimited calling to other mobile lines, but the restrictions may limit the appeal of the benefit to those who already qualify.
“Unlimited messaging is available for $20 per month on an individual plan and $30 per month for a FamilyTalk Plan, which allows for up to five lines,” the AT&T press release announced.
With Verizon now able to offer Apple’s iPhone to both its current customers, and starting today, new customers, AT&T will continue to scramble to retain its current customer base.