Another Super Bowl Sunday: expensive commercials briefly interrupted by some football
Well, Sunday is once again Super Bowl Sunday, and for half of America that means watching Super Bowl commercials. Green Bay and Pittsburgh, they will provide the entertainment between spots.
The Mean Joe Greene Coke commercial is considered by some to be greatest Super Bowl ad of all time, though I think this simply because people get tired of being reminded of Ridley Scott’s 1984 commercial for Apple.
I, however, think the golden era of Super Bowl ads was about a decade ago when the first Internet boom was taking place. The one that broke things wide open was this one from Monster.com:
This year harkens back to 1999 with the late buy of Groupon, the Chicago-based deal-of-the-day website that recently turned down a $3 billion buyout offer — silly boys. They will be throwing $3 million at the game in exchange for 30 seconds of fame (maybe). This will be their first TV ad, so it damn well better be good. Word is that it will be directed by Christopher Guest, better known for films “Waiting for Guffman”, “Best in Show” and “This Is Spinal Tap.” I found all these films mildly amusing — emphasis on “mildly”.
We will be watching.