Survey shows Android users are not as brand loyal
Ultimately this isn’t good news for Google’s Android platform: according to a study by the German firm GfK, while 59 percent of iPhone users say they would stick with the iPhone, only 28 percent of Android users say they would choose another Android device for their next phone.
“Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level,” Reuters reported GfK’s lead analyst Ryan Garner as saying. “If a phone doesn’t do what it says it will do or what the owner hopes it will do, the maker will lose loyalty.”
My own experiences with Android phones, while limited, show both why the techies love the platform, and why some consumers find them frustrating: the UI is not intuitive — at least not in comparison to iPhones and dumb phones. Playing around with a new Motorola Android device this weekend, purchased for someone who wanted a physical keyboard, the device just didn’t seem as consumer friendly as either the iPhone or the new Windows Phone 7 devices. Also, I was surprised to see that while Apple and Microsoft prominently promoted their OS’s, Android devices found at AT&T stores never even mentioned the platform being used. This must be the result of the manufacturers attempting to built up their own phone set brands, not the platform they are built on.
It’s not surprisingly, therefore, to find that the platform that does second best is RIM’s BlackBerry — 35 percent of owners say they will stick with the brand.
Note: despite my first impressions of Android, I think it will continue to be a leading mobile OS, of course — and it will be extremely important to future tablet devices. Also, I made a small change to the headline.