Internet advertising revenues hits new record level
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that their estimate of U.S. Internet advertising revenues reached $6.4 billion in Q3 of this year, an all-time high.
“Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy,” said David Silverman, a partner at PwC, said in a statement on the IAB website. “This trend reflects the accelerating shift in consumer behavior towards the internet and away from traditional media.”
The data is an estimate of ad revenue for the third quarter. Full reports are issued by the IAB twice a year for full-year and half-year totals — quarterly estimates are released for the first and third quarters of the year.