April 14, 2010 Last Updated 12:04 pm

Philadelphia Daily News announces plans to launch ‘ambitious’ weekend edition; debut set for October

The Daily News announced Tuesday plans to launch what it calls “an ambitious new weekend edition”. The new weekender will replace its existing Saturday edition.
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Steve Grasse, a Philadelphia branding consultant, has been brought on board to develop and promote the weekend edition.

Brian P. Tierney, publisher of The Inquirer and the Daily News, said the new edition was “the result of over a year of creative thought and a great deal of research.”

The Daily News is part of Philadelphia Newspapers L.L.C. which is enduring a lengthy and contentious bankruptcy. Late last week the U.S. Court of Appeals turned down a request to rehear an appeal from the lenders involved. The lenders wanted to use their debt when bidding for the company at the upcoming auction April 27.

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